Five years ago, I found out something I’d always suspected: It’s tough to pick a perfect cover.
For one thing, everyone has an opinion. Some adore mountain backdrops. Others lakes. Some want yellow type and splashy layouts. Others prefer a simple style.
And to be honest, when you consider all the little things involved, it’s easy to forget the main point: finding one image with the power to tell the world who we are. What our publication is about. And what the reader can expect inside.
What’s In A Name?
Back in the fall of 2003, everything seemed simple.
We debuted as Pinnacle Living, a title that spoke to celebrating the style, communities and appeal of the South’s high country. To show off this rarefied existence, we honed in on beautiful shots of mountain-style homes and surroundings. And that’s the way things went for nine issues.
Then, we decided
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